I'm disappointed. Although I'm not really an Anusara Yogini, I like the explicit environmental commitment. After a few supposed 'eco' yoga mat debacles (TPE nonsense and poorly made rubber mat) I was pleasantly surprised by a discounted prAna Revolution mat offer that I couldn't refuse. I adore rubber mats, but they come at a premium.
Over a year later and I still adore my ridiculously large Revolution Mat. In my opinion, if you want a mat, rubber mats are the way to go re: environmentally friendly and amazing utility as a mat (i.e. grip, longevity and care).
However, I adore this mat DESPITE it's ginormous size. Honestly, I never need all that space on my mat. Although it feels like luxury to have it, I feel a bit pretentious rolling it out in a class. The mat doesn't fit in any of my yoga mat bags and I really don't want to have to buy or make one special for the size. It's also extremely heavy and difficult to bring to the park via bicycle.
Also, I agreed to this mat DESPITE the silly, over the top, embarrassing marketing video by prAna and John Friend. I couldn't believe that the people in that mat-video took themselves seriously. I also resent the fact that entire companies are working to make disposable products somehow essential and-or spiritual. BUY BUY BUY. And if the regular advertising doesn't work- make the yogi feel like the product is SPIRITUAL.
The new John Friend+Manduka mat? It feels a bit forced, and much more obvious that having one AMAZING spiritual mat isn't enough (plus, despite all that media, consumer foofoo, I think the revolution mat is a good environmental choice). Instead of pushing and creating an environmental alternative to the 'Black Mat', which is made from PVC, John Friend is encouraging yogis to purchase a LARGER, re: more PVC, mat.
If we take a quick peek over at prAna- do we notice that the Revolution mat is no longer an 'Anusara' mat?? Interesting.
The eKo John Friend mat is a 'travel' mat. Please infer- "Not your everyday mat, but an extra mat that you buy to travel". The non-essential mat is the one that is environmentally friendly. Even though the eco-thing to do would be to NOT purchase another mat, please purchase this extra mat and feel less guilty because it's 'eco'. Sorry- 'eKo'.
Finally- let's get real here. John Friend is not partnering with a yoga mat company for shits and giggles. Quote from video:
"When I was conceiving the mat, it's not just for my own practice. I thought 'This will be a mat for everybody" (that part even had little cute squiggly writing on the screen). It really comes out of wanting the student, each student, to have a deep experience of their own goodness, greatness, their own beauty"
Ummmm. That is total bs. If he really wanted to create a mat that would 'benefit the most students' as he says earlier in the video, he'd create an affordable and can we even say FREE. Instead this 'for every student' stuff, the manduka 'essential' mat is 95$.
article copyright of EcoYogini at ecoyogini.blogspot.com