As being green is becoming the new trend, every company and their oil spewing organizations are marketing their product as "environmentally friendly". Although it's great that how we spend our money can really send a clear message, choices are becoming less clear and more muddied. No black and white delineation here.
For example my struggle to find a fantastic, chemical free shampoo. Nothing I've tried that would meet my rigid "clean" standards (i.e. no synthetic, weird chemicals- recyclable container) have sucked. I mean, sucked bum. Seriously. And I've tried dozens. Do you know what happens to the disgustingly terrible shampoo? I try to use it as body wash, or shaving stuff... but it's SO wasteful. I got to the point after six months of really really bad hair that I was done. I need to look professional for my job, it's important. And I like having nice hair. Friends and co-workers actually commented on the difference when I changed back to icky shampoo. Including people who had no idea of my struggles.
I wondered if I should just go the middle road and buy some Aveda. They have wonderful environmental company type practices after all and have been at least trying to decrease chemicals from their shampoos.... But I really really really hate how smug and misleading they are. I really don't like being manipulated and misled. If I buy their shampoo I am sending the message that I support their "middle of the road". A purchase doesn't come with an explanation. (missed my rants on Aveda? Check out here and here for some fun!).
Is sorta eco better than not at all?
What about green initiatives that are funded by oil guzzling organizations? Like "Evergreen" a "..national charity that makes cities more livable" with a vision of: "... a sustainably society where individuals live in harmony with and contribute meaningfully to their local environment..."
According to their website, funding comes from various sources including:
- Shell Canada (oil company)
- Honda Canada
- Unilever (owners of a whole slew of chemical laden beauty products including Axe)
I believe it's trying the best choices with what information we have. I truly don't believe that by making a less-chemical line (like Clorox did with GreenWorks) justifies continuing to crap on our planet. But I find I'm often faced with more and more conflicting decisions.
Like how I entered the Lush store prior to Yulemas in order to find a less offensive cologne for Andrew. I ended up purchasing their "guerilla perfume" product called... get this... "Breath of a God" (very clever marketing). It smells awesome, won't give Andrew a migraine and has *mostly* essential oils and alcohol. Ingredient list:
DRF Alcohol, Perfume, Cedarwood Oil (Cupressus funebris), Rose Oil (Rosa damascena), Ylang Ylang Oil (Cananga odorata), Vetivert Oil (Vetiveria zizanoides), Lemon Oil (Citrus limonum), Grapefruit Oil (Citrus paradisi), Neroli Oil (Citrus Aurantium amara), Black Pepper Oil (Piper nigrum), Sandalwood Oil (Santalum austro-caledonicum vieill), Cade Oil (Juniperus oxycedrus), *Benzyl Salicylate, *Citral, *Coumarin, *Eugenol, *Geraniol, *Citronellol, *Benzyl Benzoate, *Farnesol, *Limonene, *Linalool
*Occurs naturally in essential oils
Honestly, I don't like the "perfume" ingredient in there- usually that masks some pretty nasty stuff and the *occurs naturally in essential oils can also be pretty darn irritating.... but have you smelled the regular alternatives? Sigh. I made a decision and Andrew loves the result. What can I say?
What do you think? Should we really just go with a stick to our tree hugging staffs, no middle road... or do we find a balance encouraging awareness and knowledge?
article and photograph copyright of EcoYogini at ecoyogini.blogspot.com